FMI The Patrick Chapters

In order to communicate FMI's income-first message, we worked on a series of videos aimed at Financial Advisors that explains how one's income cover should be adapted to suit their evolving life stages.

Service

Art Direction, Character Design, Animation

Client

FMI

We produced a large collection of visual assets that established FMI's new animation look & feel. We created character design for Patrick, that spanned 5 different distinctive life stages. We then worked on character design for his wife and children, environments and various editorial illustrations.

In anticipation of the 5-part series, we produced a playful trailer to introduce Patrick and the different life stages that he goes through. 

Once this was released FMI proceeded to publish the 5 walkthrough videos that take financial advisers through their income-first approach to life insurance and how they can best help their clients.

Character and Environment Design

Early Development

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London, UK