LIFE360
I THINK OF YOU (DYING)

Few emotions are as universal or as complicated as a parent’s worry for their children. We partnered with Alto NY to bring their creative concept to life; a black comedy dramatizing Mom’s worst fears and then remedying them with the peace of mind of Life360’s family safety app.

Service

Direction | Animation | Design | Production

Client / Brand

LIFE360

Production Company

Feral Child

Passion Animation

MJZ

A musical extravaganza through mom's bizarre (and very violent) intrusive thoughts about her child's safety.

We were really excited to lean into a classic animation style, reminiscent of older 2D Disney princess films; it instantly reads as wholesome, and we loved the idea of wrong-footing our audience based on their nostalgic preconceptions. It's a lovely juxtaposition between charming and totally unhinged!