Tinkies Celebrate Everything
Tinkies is a quirky and fun cake treat brand in South Africa.
We were approached to create a playful and humorous positioning video that lands the new campaign concept “Celebrate Everything”.
We worked on a digital mobile-first video, showing various scenarios & moments once could celebrate with a Tinkies cake.
Writing | Animation | Art Direction
We started by working on a tune for the animated piece, on which we could then base the design and story flow. Once we had completed the lyrics we approached Mt. Wave music to produce and record the song.
We worked on a style direction, created a cast of characters and colour palette that matched the Tinkies brand and their playful nature.